How businesses can attract talent during a labor shortage: CEMARK’s experience

The labor market in Ukraine has undergone significant changes: the workforce has decreased, while competition for skilled professionals has intensified—especially in manufacturing industries. In these conditions, companies need new approaches to recruitment and team development.

Kristina Shefeliuk, Talent Development Manager at CEMARK, shared practical solutions in her column for Mind.ua.

Among the key approaches:

• Balancing internal and external hiring — developing existing employees while bringing in new expertise from the market.
• Multichannel recruitment — combining online platforms, social media, partnerships, and referral programs.
• Investment in learning — systematic development programs for students, specialists, and managers.

Our experience shows that investing in people enables businesses to maintain stability, adapt to change, and continue growing even in challenging times.

Read the full article here: https://mind.ua/openmind/20303575-tri-rishennya-shcho-dopomozhut-biznesu-zaluchati-personal-v-umovah-deficitu-kadriv